Want sharper ideas for promoting your podcast on social media? The right show can help you think through strategy, paid traffic, or creator partnerships. Here are five podcasts for social media marketing, plus a quick way to match each one to your next goal.
1. Social Media Marketing Podcast: Usable social strategy and expert interviews
The Social Media Marketing Podcast is a weekly interview show hosted by Michael Stelzner. Each episode brings in marketing experts from different industries and specialties.
It’s a useful starting point if you want broad social strategy ideas without focusing on one channel alone. As you listen, note one idea you can test on your own feed. For example, an insight about audience questions might become a LinkedIn post, an Instagram Reel, or a short clip from your next episode.
That’s the useful part of a wide-ranging interview format: you can hear how people in different fields approach social media, then decide what fits your audience. The podcast promotion plan can help turn those ideas into a repeatable routine for sharing new episodes.
Social strategy doesn’t have to mean posting the same thing everywhere. A short video can introduce one idea on Instagram, while a text post can raise a question on LinkedIn. Treat each platform as a place to start a conversation, then watch which topics bring people back.
2. Social Pros Podcast by Convince & Convert: Operational lessons from social media teams
Social Pros Podcast by Convince & Convert explores how social media connects with other parts of marketing. The show includes interviews and commentary about brand marketing, content marketing, reputation management, public relations, and paid media.
This makes it a strong match for social media managers and marketing teams who need to think beyond the next post. Its archive includes more than 600 episodes, and the show has featured marketing leaders discussing how their teams work.
One episode profile describes a candy company’s approach to managing distinct brand voices. The team looked for conversations and trends on social platforms, while choosing a less polished style for its content. That example gives you a useful prompt: does your own podcast sound like a real person talking, or like a press release?
For a small show, you can apply that question to your episode clips. For a larger team, it can help guide the tone used across multiple accounts. Social media marketing itself covers how businesses use social platforms to reach and engage audiences, as described in Wikipedia’s overview of social media marketing.
Pick this show when you want to hear about the team decisions behind a social presence, not only post ideas.
3. Perpetual Traffic by Tier 11: Paid acquisition strategies for podcast growth
Perpetual Traffic by Tier 11 is a weekly podcast about using paid traffic to acquire leads and sales. It’s the most direct fit on this list if you’re asking how paid promotion might support a podcast or another business goal.
Before you test a paid campaign, define what a useful result means for your show. That might be more visits to an episode page or more sign-ups for a related offer. Pick one goal first. Otherwise, it’s easy to focus on views without knowing what those views did for the business.
Paid traffic is a broad term. Perpetual Traffic’s focus is lead and sales acquisition through paid traffic, so listeners looking for advice on paid social can use that subject as a filter. The basic pay-per-click model, where an advertiser pays when someone clicks an ad, is outlined in Wikipedia’s explanation of pay-per-click advertising.
For a podcast, think through the full path: the ad earns attention, the landing page explains why the episode is worth hearing, and the next step tells the listener what to do. You’ll need to track that path yourself and judge it against your goal.
Choose this show when your main question is about paid acquisition. For organic reach or creator partnerships, another pick may be a closer match.
4. The Influencer Podcast by Julie Solomon: Creator partnerships and personal-brand marketing
The Influencer Podcast is hosted by Julie Solomon, a brand expert, coach, and best-selling author. It’s the clearest match here for listeners who want to consider influencer marketing or build a personal brand alongside their social strategy.
For a podcast host, that angle can help frame questions about how a guest’s audience and your own audience overlap. If you invite a creator onto your show, think about what each person can share after the episode goes live. A clear shared topic gives both hosts a natural reason to talk about the conversation.
Keep the plan simple. Give your guest a short clip or quote that captures one useful point, then make it easy for them to share. The best piece to send is the one that makes sense to their audience, not just the one that mentions your show name.
Personal-brand work can also shape your own social posts. A consistent point of view helps people understand what you talk about and why they might want to hear your next episode. This show is worth sampling if creator relationships sit close to your marketing goals.
5. The Marketing Millennials: Accessible marketing ideas for younger audiences
The Marketing Millennials belongs on a shortlist for people who want another marketing-focused show to sample. Its name points toward marketing and millennial audiences, which may make it a starting point for marketers considering how they speak to that group.
Use a first listen to check whether the show’s tone and subjects fit your day-to-day work. If you run a podcast, write down one question you want answered before you press play. Maybe you’re weighing a new way to frame an episode, or you want to sharpen the message in a social post. A specific question makes it easier to tell whether an episode gave you something worth testing.
Then make one small test. A useful idea could become a new opening line for a clip or a different question in your next interview. Track the response in the way that fits your goal, such as replies or clicks, rather than treating every post as a direct sales result.
If you publish on X as well as video-first platforms, written episode posts can support your clips. For example, a drafting tool may help if writing posts is a real bottleneck in your workflow.
Quick comparison: Which podcast fits your marketing goals?
Start with the question you need answered. If you want a broad view of social strategy, begin with an interview show. If you’re focused on team practice, paid acquisition, or creator relationships, choose the show whose stated subject is closest to that goal.
| Podcast | Best fit | Use it to think about |
|---|---|---|
| Social Media Marketing Podcast | Marketers looking for broad social strategy | How expert ideas might fit your channels |
| Social Pros Podcast by Convince & Convert | Social teams and marketing managers | How social work connects with other marketing work |
| Perpetual Traffic by Tier 11 | Marketers exploring paid acquisition | How paid traffic can support leads or sales |
| The Influencer Podcast by Julie Solomon | Creators and personal brands | How creator partnerships fit a brand plan |
| The Marketing Millennials | Listeners exploring marketing ideas | Whether its perspective fits your audience and work |
Listening helps you choose what to try. It doesn’t make the clips for your own show. If editing a fresh recording each week keeps slipping down your list, PenguinClip turns long-form video into captioned vertical clips and delivers them weekly. See PenguinClip plans and pricing to check whether that workflow fits your publishing pace.
FAQ
What is the best podcast for social media marketing?
The best fit depends on the topic you need help with. Start with the Social Media Marketing Podcast for broad social strategy and expert interviews. Choose Social Pros for team-focused social media work, Perpetual Traffic for paid acquisition, or The Influencer Podcast for creator partnerships and personal-brand topics.
Which podcast covers paid social advertising?
Perpetual Traffic by Tier 11 is the clearest match for paid acquisition on this list. Its focus is acquiring leads and sales through paid traffic. Before applying an idea to a podcast campaign, decide what action you want listeners to take and how you’ll track it.
Which podcast is best for social media teams?
Social Pros Podcast by Convince & Convert is a good fit for people working on social media as part of a broader marketing team. Its coverage connects social with areas such as brand marketing, content marketing, reputation management, public relations, and paid media.
How can I use podcast lessons to promote my own show?
Choose one idea from an episode and turn it into a small test for your own audience. You might adapt the idea into a written post or a short vertical clip for a channel you already use. Set a clear goal first, then review the response before you make it part of your regular plan.
Conclusion
Start with the podcast that matches your next marketing question, then test one takeaway on a channel your audience uses. If weekly clip editing is the part that slows you down, see how PenguinClip handles weekly clipping.